At 66 years old, Alison Weihe is rewriting the rules of success.

An award-winning entrepreneur, author, speaker, coach and philanthropist, Weihe has spent decades bridging divides.

Embracing her sixties as a new chapter, she now guides others to live intentionally.

“I have found that people respect my silver hair and the wisdom of my lived experience as a political activist, as an entrepreneur and now as a speaker and writer."

"But I am very youthful in my manner, so most people do not realise my age because of the intensity of purpose I live my life in,” she said.

Growing up, I wondered if I'd been delivered to the wrong address. My parents and my siblings were extremely sporty and academic. I was the quiet shy child wanting to be invisible. I found my refuge in my love of animals and in reading. I became a sensitive observer of the world around me.

On the surface, our lives seemed idyllic. But underneath that apparent facade was a deeper double life that no one knew about, not even my best friend at school.

With a combination of engaging workshops, tailored coaching sessions, and practical, action-oriented strategies, Identity Intelligence equips individuals to flourish in both their personal and professional spheres.

“In today’s fast-paced world, many people are held back by unresolved identity issues that undermine their potential,” says Weihe. “Identity Intelligence is about uncovering the truth of who you are so you can navigate life with confidence and purpose.”

Renowned thought leader and personal development specialist, Alison Weihe, is proud to unveil Identity Intelligence — a pioneering initiative aimed at guiding individuals toward realising their full potential through self-awareness, emotional intelligence, and a purpose-driven sense of identity.

In an era where success is intrinsically tied to confidence and clarity, Weihe’s new framework offers powerful tools to help individuals cultivate a strong and authentic sense of self.

Navigating the tumultuous waters of entrepreneurship can often feel risk but for Alison Weihe, it has been a journey rich with lessons, resilience, and triumphs. 

As the founder of The Creative Stone Company and author of the memoir “Belonging: Finding Tribes of Meaning”, Weihe has captured the hearts of many with her inspiring story of building an award-winning business from a modest shed in downtown Johannesburg. 

On The Table Read Magazine, “the best entertainment eBook magazine UK“, Alison Jessica Weihe talks about her memoir, Belonging, that chronicles a journey of self-discovery, exploring themes of love, acceptance, and inspiration, during the turbulent journey of South Africa towards democracy.

When we started our company 26 years ago, everyone laughed at us. “What do Friedel and Alison know about running a company?” They said.