Growing up, I wondered if I'd been delivered to the wrong address. My parents and my siblings were extremely sporty and academic. I was the quiet shy child wanting to be invisible. I found my refuge in my love of animals and in reading. I became a sensitive observer of the world around me.

On the surface, our lives seemed idyllic. But underneath that apparent facade was a deeper double life that no one knew about, not even my best friend at school.

I used to think ageing meant becoming invisible. Slowing down. Shrinking into a version of yourself the world expects you to be.

But at 60, I did the opposite.

I rewrote the story.

How often do we pause in our busy lives to hear another voice, our inner voice? In this complex, messy, war-torn, media-fueled, relentless world of immediate demands and immediate gratification, sometimes all we hear is the cacophony of the world.

At the age of 60, I paused. I was at a crossroads in my life. I had been the public face of our company, Creative Stone, for 20 years. I knew it was time for a new era and time to let our leadership team own their own narrative and develop their own unique voices.

Through her coaching, speaking and signature Soul Voice Journeys, Alison helps people release limiting beliefs and become the most authentic version of themselves.

With a combination of engaging workshops, tailored coaching sessions, and practical, action-oriented strategies, Identity Intelligence equips individuals to flourish in both their personal and professional spheres.

“In today’s fast-paced world, many people are held back by unresolved identity issues that undermine their potential,” says Weihe. “Identity Intelligence is about uncovering the truth of who you are so you can navigate life with confidence and purpose.”

Renowned thought leader and personal development specialist, Alison Weihe, is proud to unveil Identity Intelligence — a pioneering initiative aimed at guiding individuals toward realising their full potential through self-awareness, emotional intelligence, and a purpose-driven sense of identity.

In an era where success is intrinsically tied to confidence and clarity, Weihe’s new framework offers powerful tools to help individuals cultivate a strong and authentic sense of self.

Navigating the tumultuous waters of entrepreneurship can often feel risk but for Alison Weihe, it has been a journey rich with lessons, resilience, and triumphs. 

As the founder of The Creative Stone Company and author of the memoir “Belonging: Finding Tribes of Meaning”, Weihe has captured the hearts of many with her inspiring story of building an award-winning business from a modest shed in downtown Johannesburg.